Who we are
THE BEGINNING OF OVRA
Welcome to Ovra London.
What began as a shared dream between mother Lara and daughter Liyana.
What started at a small kitchen table grew into a family brand, shaped by years of passion, long evenings and a deep wish to create pieces that help women feel confident, warm and beautifully themselves.
From the beginning our vision was simple. To design elegant timeless pieces that help women feel confident, warm and loved within themselves and their beauty.
OUR FAMILY COMMITMENT TO QUALITY
Every piece we create carries our family's standards. We choose fabrics that feel soft, last well and tell a story. We work closely with trusted makers, to ensure each design blends comfort, craftsmanship and elegance.
Our focus has always been on creating clothing that women reach for simply because it simply feels good.
GROWING WITH OUR CUSTOMERS
As styles and seasons change Ovra London evolves too. We carefully introduce new collections, explore better materials and embrace thoughtful practices that allow us to grow responsibly. But our foundation remains the same. Since 2018 we have been creating timeless pieces with care and personal attention. Every piece is crafted with love and passion.
THE HEART OF OUR BRAND
We listen closely to the women who wear our clothing. Your stories, your feedback and your experiences help guide every collection we release.
When you choose Ovra London you're not just purchasing clothing. You're supporting a small family brand that treats every order with personal attention and genuine care.
BECOME PART OF OUR FAMILY
This year has tested us more than we ever imagined. Challenge after challenge has pushed our small family business to the edge. We've reached a point where we can't carry this dream on our own anymore.
That's why we've launched our Revival Sale, a defining moment for our future.
This isn't just another sale. It's the moment that will decide whether our doors stay open or close for good.
Every order matters. Every customer matters.
Every order is handled thoughtfully and with utmost care.
Every purchase brings our family brand one step closer to surviving and rebuilding.
We hope that you wish to become a part of our family.
Welcome to OVRA.