Skip to content

Spring Sale
Outerwear
- Jackets
- Coats
Ready to wear
Footwear
Track
Contact
Log in

Cart

Order note

Subtotal

£0.00

Shipping, taxes, and discount codes calculated at checkout.

Your cart is currently empty.

Free shipping

SPRING SALE | UP TO 70% OFF

Log in Search Cart

Spring Sale
Outerwear
- Jackets
- Coats
Ready to wear
Footwear
Track
Contact

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

Sera | Maxi Floral Dress

5 stars

Sera | Maxi Floral Dress

Regular price £64.95 Sale price£34.95 Save £30.00

/

Tax included. Shipping calculated at checkout.

Free shipping on all orders

Pay safely with CreditCard

30-Day Money-Back Guarantee

Only 4 items left in stock!

Colour — Purple

Colour

Brown

Brown£34.95

Purple

Purple£34.95

Red

Red£34.95

Green and Purple

Green and Purple£34.95

Green

Green£34.95

Size

Size

8 UK (S)

10 UK (M)

12 UK (L)

14 UK (XL)

16 UK (2XL)

18 UK (3XL)

[{"id":55768087331156,"title":"Brown \/ 8 UK (S)","option1":"Brown","option2":"8 UK (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727372116,"product_id":15409099538772,"position":3,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":538,"height":807,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.04.17_9eee3968-bfd4-4d9d-bcb2-7bbfcc930e8a.png?v=1778431541","variant_ids":[55768087331156,55768087363924,55768087396692,55768087429460,55768087462228,55768087494996]},"available":true,"name":"Sera | Maxi Floral Dress - Brown \/ 8 UK (S)","public_title":"Brown \/ 8 UK (S)","options":["Brown","8 UK (S)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441411924,"position":3,"preview_image":{"aspect_ratio":0.667,"height":807,"width":538,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.04.17_9eee3968-bfd4-4d9d-bcb2-7bbfcc930e8a.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087363924,"title":"Brown \/ 10 UK (M)","option1":"Brown","option2":"10 UK (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727372116,"product_id":15409099538772,"position":3,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":538,"height":807,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.04.17_9eee3968-bfd4-4d9d-bcb2-7bbfcc930e8a.png?v=1778431541","variant_ids":[55768087331156,55768087363924,55768087396692,55768087429460,55768087462228,55768087494996]},"available":true,"name":"Sera | Maxi Floral Dress - Brown \/ 10 UK (M)","public_title":"Brown \/ 10 UK (M)","options":["Brown","10 UK (M)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441411924,"position":3,"preview_image":{"aspect_ratio":0.667,"height":807,"width":538,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.04.17_9eee3968-bfd4-4d9d-bcb2-7bbfcc930e8a.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087396692,"title":"Brown \/ 12 UK (L)","option1":"Brown","option2":"12 UK (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727372116,"product_id":15409099538772,"position":3,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":538,"height":807,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.04.17_9eee3968-bfd4-4d9d-bcb2-7bbfcc930e8a.png?v=1778431541","variant_ids":[55768087331156,55768087363924,55768087396692,55768087429460,55768087462228,55768087494996]},"available":true,"name":"Sera | Maxi Floral Dress - Brown \/ 12 UK (L)","public_title":"Brown \/ 12 UK (L)","options":["Brown","12 UK (L)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441411924,"position":3,"preview_image":{"aspect_ratio":0.667,"height":807,"width":538,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.04.17_9eee3968-bfd4-4d9d-bcb2-7bbfcc930e8a.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087429460,"title":"Brown \/ 14 UK (XL)","option1":"Brown","option2":"14 UK (XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727372116,"product_id":15409099538772,"position":3,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":538,"height":807,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.04.17_9eee3968-bfd4-4d9d-bcb2-7bbfcc930e8a.png?v=1778431541","variant_ids":[55768087331156,55768087363924,55768087396692,55768087429460,55768087462228,55768087494996]},"available":true,"name":"Sera | Maxi Floral Dress - Brown \/ 14 UK (XL)","public_title":"Brown \/ 14 UK (XL)","options":["Brown","14 UK (XL)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441411924,"position":3,"preview_image":{"aspect_ratio":0.667,"height":807,"width":538,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.04.17_9eee3968-bfd4-4d9d-bcb2-7bbfcc930e8a.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087462228,"title":"Brown \/ 16 UK (2XL)","option1":"Brown","option2":"16 UK (2XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727372116,"product_id":15409099538772,"position":3,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":538,"height":807,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.04.17_9eee3968-bfd4-4d9d-bcb2-7bbfcc930e8a.png?v=1778431541","variant_ids":[55768087331156,55768087363924,55768087396692,55768087429460,55768087462228,55768087494996]},"available":true,"name":"Sera | Maxi Floral Dress - Brown \/ 16 UK (2XL)","public_title":"Brown \/ 16 UK (2XL)","options":["Brown","16 UK (2XL)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441411924,"position":3,"preview_image":{"aspect_ratio":0.667,"height":807,"width":538,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.04.17_9eee3968-bfd4-4d9d-bcb2-7bbfcc930e8a.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087494996,"title":"Brown \/ 18 UK (3XL)","option1":"Brown","option2":"18 UK (3XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727372116,"product_id":15409099538772,"position":3,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":538,"height":807,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.04.17_9eee3968-bfd4-4d9d-bcb2-7bbfcc930e8a.png?v=1778431541","variant_ids":[55768087331156,55768087363924,55768087396692,55768087429460,55768087462228,55768087494996]},"available":true,"name":"Sera | Maxi Floral Dress - Brown \/ 18 UK (3XL)","public_title":"Brown \/ 18 UK (3XL)","options":["Brown","18 UK (3XL)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441411924,"position":3,"preview_image":{"aspect_ratio":0.667,"height":807,"width":538,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.04.17_9eee3968-bfd4-4d9d-bcb2-7bbfcc930e8a.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087527764,"title":"Purple \/ 8 UK (S)","option1":"Purple","option2":"8 UK (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727404884,"product_id":15409099538772,"position":4,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":555,"height":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.05.20_cca6ee08-db39-41f2-8161-bf92434f47b8.png?v=1778431541","variant_ids":[55768087527764,55768087560532,55768087593300,55768087626068,55768087658836,55768087691604]},"available":true,"name":"Sera | Maxi Floral Dress - Purple \/ 8 UK (S)","public_title":"Purple \/ 8 UK (S)","options":["Purple","8 UK (S)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441444692,"position":4,"preview_image":{"aspect_ratio":0.667,"height":832,"width":555,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.05.20_cca6ee08-db39-41f2-8161-bf92434f47b8.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087560532,"title":"Purple \/ 10 UK (M)","option1":"Purple","option2":"10 UK (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727404884,"product_id":15409099538772,"position":4,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":555,"height":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.05.20_cca6ee08-db39-41f2-8161-bf92434f47b8.png?v=1778431541","variant_ids":[55768087527764,55768087560532,55768087593300,55768087626068,55768087658836,55768087691604]},"available":true,"name":"Sera | Maxi Floral Dress - Purple \/ 10 UK (M)","public_title":"Purple \/ 10 UK (M)","options":["Purple","10 UK (M)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441444692,"position":4,"preview_image":{"aspect_ratio":0.667,"height":832,"width":555,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.05.20_cca6ee08-db39-41f2-8161-bf92434f47b8.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087593300,"title":"Purple \/ 12 UK (L)","option1":"Purple","option2":"12 UK (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727404884,"product_id":15409099538772,"position":4,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":555,"height":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.05.20_cca6ee08-db39-41f2-8161-bf92434f47b8.png?v=1778431541","variant_ids":[55768087527764,55768087560532,55768087593300,55768087626068,55768087658836,55768087691604]},"available":true,"name":"Sera | Maxi Floral Dress - Purple \/ 12 UK (L)","public_title":"Purple \/ 12 UK (L)","options":["Purple","12 UK (L)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441444692,"position":4,"preview_image":{"aspect_ratio":0.667,"height":832,"width":555,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.05.20_cca6ee08-db39-41f2-8161-bf92434f47b8.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087626068,"title":"Purple \/ 14 UK (XL)","option1":"Purple","option2":"14 UK (XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727404884,"product_id":15409099538772,"position":4,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":555,"height":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.05.20_cca6ee08-db39-41f2-8161-bf92434f47b8.png?v=1778431541","variant_ids":[55768087527764,55768087560532,55768087593300,55768087626068,55768087658836,55768087691604]},"available":true,"name":"Sera | Maxi Floral Dress - Purple \/ 14 UK (XL)","public_title":"Purple \/ 14 UK (XL)","options":["Purple","14 UK (XL)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441444692,"position":4,"preview_image":{"aspect_ratio":0.667,"height":832,"width":555,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.05.20_cca6ee08-db39-41f2-8161-bf92434f47b8.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087658836,"title":"Purple \/ 16 UK (2XL)","option1":"Purple","option2":"16 UK (2XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727404884,"product_id":15409099538772,"position":4,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":555,"height":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.05.20_cca6ee08-db39-41f2-8161-bf92434f47b8.png?v=1778431541","variant_ids":[55768087527764,55768087560532,55768087593300,55768087626068,55768087658836,55768087691604]},"available":true,"name":"Sera | Maxi Floral Dress - Purple \/ 16 UK (2XL)","public_title":"Purple \/ 16 UK (2XL)","options":["Purple","16 UK (2XL)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441444692,"position":4,"preview_image":{"aspect_ratio":0.667,"height":832,"width":555,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.05.20_cca6ee08-db39-41f2-8161-bf92434f47b8.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087691604,"title":"Purple \/ 18 UK (3XL)","option1":"Purple","option2":"18 UK (3XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727404884,"product_id":15409099538772,"position":4,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":555,"height":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.05.20_cca6ee08-db39-41f2-8161-bf92434f47b8.png?v=1778431541","variant_ids":[55768087527764,55768087560532,55768087593300,55768087626068,55768087658836,55768087691604]},"available":true,"name":"Sera | Maxi Floral Dress - Purple \/ 18 UK (3XL)","public_title":"Purple \/ 18 UK (3XL)","options":["Purple","18 UK (3XL)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441444692,"position":4,"preview_image":{"aspect_ratio":0.667,"height":832,"width":555,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.05.20_cca6ee08-db39-41f2-8161-bf92434f47b8.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087724372,"title":"Red \/ 8 UK (S)","option1":"Red","option2":"8 UK (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727437652,"product_id":15409099538772,"position":5,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:42+01:00","alt":null,"width":832,"height":1248,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.17.25_1846c401-10d6-4046-be3a-e4501506353a.png?v=1778431542","variant_ids":[55768087724372,55768087757140,55768087789908,55768087822676,55768087855444,55768087888212]},"available":true,"name":"Sera | Maxi Floral Dress - Red \/ 8 UK (S)","public_title":"Red \/ 8 UK (S)","options":["Red","8 UK (S)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441477460,"position":5,"preview_image":{"aspect_ratio":0.667,"height":1248,"width":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.17.25_1846c401-10d6-4046-be3a-e4501506353a.png?v=1778431542"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087757140,"title":"Red \/ 10 UK (M)","option1":"Red","option2":"10 UK (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727437652,"product_id":15409099538772,"position":5,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:42+01:00","alt":null,"width":832,"height":1248,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.17.25_1846c401-10d6-4046-be3a-e4501506353a.png?v=1778431542","variant_ids":[55768087724372,55768087757140,55768087789908,55768087822676,55768087855444,55768087888212]},"available":true,"name":"Sera | Maxi Floral Dress - Red \/ 10 UK (M)","public_title":"Red \/ 10 UK (M)","options":["Red","10 UK (M)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441477460,"position":5,"preview_image":{"aspect_ratio":0.667,"height":1248,"width":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.17.25_1846c401-10d6-4046-be3a-e4501506353a.png?v=1778431542"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087789908,"title":"Red \/ 12 UK (L)","option1":"Red","option2":"12 UK (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727437652,"product_id":15409099538772,"position":5,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:42+01:00","alt":null,"width":832,"height":1248,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.17.25_1846c401-10d6-4046-be3a-e4501506353a.png?v=1778431542","variant_ids":[55768087724372,55768087757140,55768087789908,55768087822676,55768087855444,55768087888212]},"available":true,"name":"Sera | Maxi Floral Dress - Red \/ 12 UK (L)","public_title":"Red \/ 12 UK (L)","options":["Red","12 UK (L)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441477460,"position":5,"preview_image":{"aspect_ratio":0.667,"height":1248,"width":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.17.25_1846c401-10d6-4046-be3a-e4501506353a.png?v=1778431542"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087822676,"title":"Red \/ 14 UK (XL)","option1":"Red","option2":"14 UK (XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727437652,"product_id":15409099538772,"position":5,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:42+01:00","alt":null,"width":832,"height":1248,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.17.25_1846c401-10d6-4046-be3a-e4501506353a.png?v=1778431542","variant_ids":[55768087724372,55768087757140,55768087789908,55768087822676,55768087855444,55768087888212]},"available":true,"name":"Sera | Maxi Floral Dress - Red \/ 14 UK (XL)","public_title":"Red \/ 14 UK (XL)","options":["Red","14 UK (XL)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441477460,"position":5,"preview_image":{"aspect_ratio":0.667,"height":1248,"width":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.17.25_1846c401-10d6-4046-be3a-e4501506353a.png?v=1778431542"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087855444,"title":"Red \/ 16 UK (2XL)","option1":"Red","option2":"16 UK (2XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727437652,"product_id":15409099538772,"position":5,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:42+01:00","alt":null,"width":832,"height":1248,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.17.25_1846c401-10d6-4046-be3a-e4501506353a.png?v=1778431542","variant_ids":[55768087724372,55768087757140,55768087789908,55768087822676,55768087855444,55768087888212]},"available":true,"name":"Sera | Maxi Floral Dress - Red \/ 16 UK (2XL)","public_title":"Red \/ 16 UK (2XL)","options":["Red","16 UK (2XL)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441477460,"position":5,"preview_image":{"aspect_ratio":0.667,"height":1248,"width":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.17.25_1846c401-10d6-4046-be3a-e4501506353a.png?v=1778431542"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087888212,"title":"Red \/ 18 UK (3XL)","option1":"Red","option2":"18 UK (3XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727437652,"product_id":15409099538772,"position":5,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:42+01:00","alt":null,"width":832,"height":1248,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.17.25_1846c401-10d6-4046-be3a-e4501506353a.png?v=1778431542","variant_ids":[55768087724372,55768087757140,55768087789908,55768087822676,55768087855444,55768087888212]},"available":true,"name":"Sera | Maxi Floral Dress - Red \/ 18 UK (3XL)","public_title":"Red \/ 18 UK (3XL)","options":["Red","18 UK (3XL)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441477460,"position":5,"preview_image":{"aspect_ratio":0.667,"height":1248,"width":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.17.25_1846c401-10d6-4046-be3a-e4501506353a.png?v=1778431542"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087920980,"title":"Green and Purple \/ 8 UK (S)","option1":"Green and Purple","option2":"8 UK (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727470420,"product_id":15409099538772,"position":6,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":555,"height":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/5_13b8704b-cb0c-4601-a10d-e4118aa380b4.png?v=1778431541","variant_ids":[55768087920980,55768087953748,55768087986516,55768088019284,55768088052052,55768088084820]},"available":true,"name":"Sera | Maxi Floral Dress - Green and Purple \/ 8 UK (S)","public_title":"Green and Purple \/ 8 UK (S)","options":["Green and Purple","8 UK (S)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441510228,"position":6,"preview_image":{"aspect_ratio":0.667,"height":832,"width":555,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/5_13b8704b-cb0c-4601-a10d-e4118aa380b4.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087953748,"title":"Green and Purple \/ 10 UK (M)","option1":"Green and Purple","option2":"10 UK (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727470420,"product_id":15409099538772,"position":6,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":555,"height":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/5_13b8704b-cb0c-4601-a10d-e4118aa380b4.png?v=1778431541","variant_ids":[55768087920980,55768087953748,55768087986516,55768088019284,55768088052052,55768088084820]},"available":true,"name":"Sera | Maxi Floral Dress - Green and Purple \/ 10 UK (M)","public_title":"Green and Purple \/ 10 UK (M)","options":["Green and Purple","10 UK (M)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441510228,"position":6,"preview_image":{"aspect_ratio":0.667,"height":832,"width":555,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/5_13b8704b-cb0c-4601-a10d-e4118aa380b4.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768087986516,"title":"Green and Purple \/ 12 UK (L)","option1":"Green and Purple","option2":"12 UK (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727470420,"product_id":15409099538772,"position":6,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":555,"height":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/5_13b8704b-cb0c-4601-a10d-e4118aa380b4.png?v=1778431541","variant_ids":[55768087920980,55768087953748,55768087986516,55768088019284,55768088052052,55768088084820]},"available":true,"name":"Sera | Maxi Floral Dress - Green and Purple \/ 12 UK (L)","public_title":"Green and Purple \/ 12 UK (L)","options":["Green and Purple","12 UK (L)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441510228,"position":6,"preview_image":{"aspect_ratio":0.667,"height":832,"width":555,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/5_13b8704b-cb0c-4601-a10d-e4118aa380b4.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768088019284,"title":"Green and Purple \/ 14 UK (XL)","option1":"Green and Purple","option2":"14 UK (XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727470420,"product_id":15409099538772,"position":6,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":555,"height":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/5_13b8704b-cb0c-4601-a10d-e4118aa380b4.png?v=1778431541","variant_ids":[55768087920980,55768087953748,55768087986516,55768088019284,55768088052052,55768088084820]},"available":true,"name":"Sera | Maxi Floral Dress - Green and Purple \/ 14 UK (XL)","public_title":"Green and Purple \/ 14 UK (XL)","options":["Green and Purple","14 UK (XL)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441510228,"position":6,"preview_image":{"aspect_ratio":0.667,"height":832,"width":555,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/5_13b8704b-cb0c-4601-a10d-e4118aa380b4.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768088052052,"title":"Green and Purple \/ 16 UK (2XL)","option1":"Green and Purple","option2":"16 UK (2XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727470420,"product_id":15409099538772,"position":6,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":555,"height":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/5_13b8704b-cb0c-4601-a10d-e4118aa380b4.png?v=1778431541","variant_ids":[55768087920980,55768087953748,55768087986516,55768088019284,55768088052052,55768088084820]},"available":true,"name":"Sera | Maxi Floral Dress - Green and Purple \/ 16 UK (2XL)","public_title":"Green and Purple \/ 16 UK (2XL)","options":["Green and Purple","16 UK (2XL)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441510228,"position":6,"preview_image":{"aspect_ratio":0.667,"height":832,"width":555,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/5_13b8704b-cb0c-4601-a10d-e4118aa380b4.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768088084820,"title":"Green and Purple \/ 18 UK (3XL)","option1":"Green and Purple","option2":"18 UK (3XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727470420,"product_id":15409099538772,"position":6,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":555,"height":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/5_13b8704b-cb0c-4601-a10d-e4118aa380b4.png?v=1778431541","variant_ids":[55768087920980,55768087953748,55768087986516,55768088019284,55768088052052,55768088084820]},"available":true,"name":"Sera | Maxi Floral Dress - Green and Purple \/ 18 UK (3XL)","public_title":"Green and Purple \/ 18 UK (3XL)","options":["Green and Purple","18 UK (3XL)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441510228,"position":6,"preview_image":{"aspect_ratio":0.667,"height":832,"width":555,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/5_13b8704b-cb0c-4601-a10d-e4118aa380b4.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768088117588,"title":"Green \/ 8 UK (S)","option1":"Green","option2":"8 UK (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727503188,"product_id":15409099538772,"position":7,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":762,"height":1143,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/image_f4821bba-a1f1-4cda-a32e-6e6b52bb453d.png?v=1778431541","variant_ids":[55768088117588,55768088150356,55768088183124,55768088215892,55768088248660,55768088281428]},"available":true,"name":"Sera | Maxi Floral Dress - Green \/ 8 UK (S)","public_title":"Green \/ 8 UK (S)","options":["Green","8 UK (S)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441542996,"position":7,"preview_image":{"aspect_ratio":0.667,"height":1143,"width":762,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/image_f4821bba-a1f1-4cda-a32e-6e6b52bb453d.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768088150356,"title":"Green \/ 10 UK (M)","option1":"Green","option2":"10 UK (M)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727503188,"product_id":15409099538772,"position":7,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":762,"height":1143,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/image_f4821bba-a1f1-4cda-a32e-6e6b52bb453d.png?v=1778431541","variant_ids":[55768088117588,55768088150356,55768088183124,55768088215892,55768088248660,55768088281428]},"available":true,"name":"Sera | Maxi Floral Dress - Green \/ 10 UK (M)","public_title":"Green \/ 10 UK (M)","options":["Green","10 UK (M)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441542996,"position":7,"preview_image":{"aspect_ratio":0.667,"height":1143,"width":762,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/image_f4821bba-a1f1-4cda-a32e-6e6b52bb453d.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768088183124,"title":"Green \/ 12 UK (L)","option1":"Green","option2":"12 UK (L)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727503188,"product_id":15409099538772,"position":7,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":762,"height":1143,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/image_f4821bba-a1f1-4cda-a32e-6e6b52bb453d.png?v=1778431541","variant_ids":[55768088117588,55768088150356,55768088183124,55768088215892,55768088248660,55768088281428]},"available":true,"name":"Sera | Maxi Floral Dress - Green \/ 12 UK (L)","public_title":"Green \/ 12 UK (L)","options":["Green","12 UK (L)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441542996,"position":7,"preview_image":{"aspect_ratio":0.667,"height":1143,"width":762,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/image_f4821bba-a1f1-4cda-a32e-6e6b52bb453d.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768088215892,"title":"Green \/ 14 UK (XL)","option1":"Green","option2":"14 UK (XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727503188,"product_id":15409099538772,"position":7,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":762,"height":1143,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/image_f4821bba-a1f1-4cda-a32e-6e6b52bb453d.png?v=1778431541","variant_ids":[55768088117588,55768088150356,55768088183124,55768088215892,55768088248660,55768088281428]},"available":true,"name":"Sera | Maxi Floral Dress - Green \/ 14 UK (XL)","public_title":"Green \/ 14 UK (XL)","options":["Green","14 UK (XL)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441542996,"position":7,"preview_image":{"aspect_ratio":0.667,"height":1143,"width":762,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/image_f4821bba-a1f1-4cda-a32e-6e6b52bb453d.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768088248660,"title":"Green \/ 16 UK (2XL)","option1":"Green","option2":"16 UK (2XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727503188,"product_id":15409099538772,"position":7,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":762,"height":1143,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/image_f4821bba-a1f1-4cda-a32e-6e6b52bb453d.png?v=1778431541","variant_ids":[55768088117588,55768088150356,55768088183124,55768088215892,55768088248660,55768088281428]},"available":true,"name":"Sera | Maxi Floral Dress - Green \/ 16 UK (2XL)","public_title":"Green \/ 16 UK (2XL)","options":["Green","16 UK (2XL)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441542996,"position":7,"preview_image":{"aspect_ratio":0.667,"height":1143,"width":762,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/image_f4821bba-a1f1-4cda-a32e-6e6b52bb453d.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":55768088281428,"title":"Green \/ 18 UK (3XL)","option1":"Green","option2":"18 UK (3XL)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727503188,"product_id":15409099538772,"position":7,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":762,"height":1143,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/image_f4821bba-a1f1-4cda-a32e-6e6b52bb453d.png?v=1778431541","variant_ids":[55768088117588,55768088150356,55768088183124,55768088215892,55768088248660,55768088281428]},"available":true,"name":"Sera | Maxi Floral Dress - Green \/ 18 UK (3XL)","public_title":"Green \/ 18 UK (3XL)","options":["Green","18 UK (3XL)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441542996,"position":7,"preview_image":{"aspect_ratio":0.667,"height":1143,"width":762,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/image_f4821bba-a1f1-4cda-a32e-6e6b52bb453d.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

{"id":55768087527764,"title":"Purple \/ 8 UK (S)","option1":"Purple","option2":"8 UK (S)","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":85944727404884,"product_id":15409099538772,"position":4,"created_at":"2026-05-10T17:45:37+01:00","updated_at":"2026-05-10T17:45:41+01:00","alt":null,"width":555,"height":832,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.05.20_cca6ee08-db39-41f2-8161-bf92434f47b8.png?v=1778431541","variant_ids":[55768087527764,55768087560532,55768087593300,55768087626068,55768087658836,55768087691604]},"available":true,"name":"Sera | Maxi Floral Dress - Purple \/ 8 UK (S)","public_title":"Purple \/ 8 UK (S)","options":["Purple","8 UK (S)"],"price":3495,"weight":0,"compare_at_price":6495,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":69788441444692,"position":4,"preview_image":{"aspect_ratio":0.667,"height":832,"width":555,"src":"\/\/ovralondon.com\/cdn\/shop\/files\/Screenshot_2025-08-13_at_10.05.20_cca6ee08-db39-41f2-8161-bf92434f47b8.png?v=1778431541"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}

The Sera Maxi Floral Dress enchants with a dreamy floral print and a softly flowing silhouette. Designed to flatter with a graceful V-neckline and pleated waist, it moves beautifully with every step, making it an ideal choice for special celebrations, elegant dinners, and unforgettable moments.

Flattering V-Neckline: Elongates the neckline and subtly enhances the bust for a refined, feminine look.
Pleated Waist Design: Gently sculpts the silhouette, providing shape while maintaining comfort and natural movement.
Flowing Long Skirt: Drapes gracefully and moves with ease, creating a soft, elegant presence with every step.
Material:Soft breathable fabric
Fit: True to size
Style: Romantic, elegant
Occasion: Special celebrations, dinners, formal events

We ship all orders with a tracking code provided, allowing you to track your delivery at any time. You will receive the tracking code via email within 24 hours of your order being processed and sent out.

Shipping is currently free on all orders!

Didn't fit? Changed your mind? No worries, Ovra London customer service is always happy to help. They will assist you through returns as quickly and efficiently as possibe. You have a 30-day money back guarantee!

Verified

fast delivery

“I ordered a jumper from here and it came so much more faster then i expected!!!! amazing service will definitely…”

Mia C. December, 2024

Verified

GOOD SERVICE

“Good service and fast shipping. Also always a very nice collection with high quality products.”

Zara S. April, 2025

You may also like

Sale

Sera | Maxi Floral Dress

Regular price £64.95 Sale price£34.95 Save £30.00

Brown Purple Red Green and Purple Green

Recently viewed

Back to Ready to wear

Subscribe to be the first to hear about exclusive promotions, private sales and news.

Enter your email

POLICIES

Terms & Conditions

© 2026 Ovra London

join the family

Subscribe and save 10% off your first order!

Enter your email